RIKARD ZETTERLUND Industrial Designer

rikard.zetterlund@loopic.se


2007,

STREET LOGIC

A bike designed for danish bike producer KILDEMOES. The StreetLogic concept is designed for the young urban male biker. Age 15-23 years.

The aluminum frame has no visible weldings. Aestetic inspiration was taken from movies by director Stanley Cubric as I createt a clean, sporty and futuristic look.

I aimed to clean up the handlebar witch can be called the face of any bike. To do this I designed a pair of LED Bike-lights and bells in a simple metal-ring design. They activate when turned 90 degrees around and are mounted fast. So they wont be stolen.


7/7

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Previous project: LOOP

STREET LOGIC
STREET LOGIC
STREET LOGIC
STREET LOGIC
STREET LOGIC